Essential Talks

In 2020, Essity was seeking out new ways to extend the conversation around hygiene and health. Out of this exploration came Essential Talks, a five-part podcast series that I helped promote through a social media campaign. The campaign targeted supply managers, retailers, investors and media, engaging them in conversations about how we can overcome societal barriers to well-being.

To improve reach and relevance, we timed the posts with appropriate commemorative days, tagged featured guests and highlighted topical soundbites.