H&M Always On Social Media Ads

Content at scale

H&M was looking to unify their social media communications across business units and markets. They wanted a fun, confident tone of voice paired with messaging that appeals to the motivations of each target audience to drive consideration and conversion.

The scale of the campaigns meant that the copy needed to be adaptable across 40+ languages, representative of large product collections and relevant for a wide range of climates.

Appealing to multiple target audiences

  • H&M Women

    Target audience focused on the latest trends and collections.

  • H&M Men

    Target audience is looking for functional, replicable ways to look good.

  • H&M Divided

    Target audience is focused on trend pieces that can update existing wardrobe.

  • H&M Kids

    Target audience is focused on comfort and durability.

  • H&M Baby

    Target audience is focused on comfort and quality.

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